Join Dr Mani in his Tweet-A-Thon for C.H.D.
September 4, 2008
What Has The Tweet-a-thon Got To Do With C.H.D.?
In August-September every year, heart surgeon and infopreneur Dr.Mani Sivasubramanian holds a 24-hour day-and-night blogging marathon called the Heart Kids Blogathon.
The event is widely supported by thousands of people. Many make donations (over $120,000 has been raised over the last 6 years). The money was used to fund life-saving heart surgery in 26 children, with many more to come. See this site for details.
By participating in the Heart Kids Tweet-a-thon, and helping spread the word about it or making a donation, you will be helping spread the message of Congenital Heart Defects Awareness far and wide… and maybe another child (or many more) will live because of your help and support.
Would you like to help make that difference?
You can. Today.
The first step is to follow the progress on Twitter by:
Register for a Twitter account if you don’t already have one
Follow the Tweet-a-thon account - click here
Make a donation - click here
Help Spread the Word - Tell friends, post on Twitter, blog about it, email it, whatever.
The Right Way to Deal With Your Customers
July 28, 2008
If you sell products - on or off the internet - then you realize the importance of customers. You should also understand the value of exceptional customer service.
There’s an old saying: It’s much harder to get a customer than it is to keep a customer. It’s true. They just want to be treated properly.
Hey, you’re a customer of some business, right? How do YOU expect to be treated?
Recently a valued customer contacted me to let me know how frustrated he was. It seems that a digital product he purchased from me hadn’t been delivered as promised.
This is a valid concern. When I order a product I want it right then and there, and so do you, so the customer was 100% correct.
So here are some things you should have in mind when dealing with angry or frustrated customers:
1) Explain what is it that went wrong.
Yes, even if it was a “mistake” on your part. People want to do business with real people. People make mistakes, so don’t be afraid to admit a mistake. This is powerful.
2) State again that you do value your customer.
No customers, no money, no profits… it’s that simple. Customers are the cornerstone of any succesful business. Cherish them and value them.
3) Show them that you value them. Give them a gift.
Don’t let any situation get you with your back to the wall. Take charge. Take iniciative. “Yes Mr/Mrs customer you are correct. I stuffed up, but I value you and here’s proof… here’s a gift.”
4) Let them know what is going on.
If the problem needs several hours to be solved, let your customers know. People love getting behind the scenes. A simple “I’m working on it and everything will be back to normal soon” is enough.
5) Show empathy.
Many people have a hard time in their lives. (Job, family, health and so on), so take this into account and never, never, never, *ever* snap at your customers.
Don’t be a boogie man or a tough guy. Leave that for your competitors. Be like a caring and understanding person instead. You catch more fly’s with honey than with vinegar.
customer service home business internet marketing make money marketingHow to Generate Greater Profits From Your Emails!
July 8, 2008
When you send an email to your list you’re basically trying to sell yourself or the benefits of your product
or service.
So you need to convey this in a manner that is unintrusive to your readers so you can achieve your desired results.
[pay]There is no more effective way of doing this than combining a proven structure with effective copywriting
methods.
Copywriting is the art of using compelling content that highlights a service or product as an attractive, desirable and useful item that the reader simply must have.
In other words, turning a product from a “should have” to a “Just Gotta Have!”.
But before you begin to write your content, you first need to structure it correctly:
1. Subject Line -
Your subject line will make or break your campaign. If you can’t get your reader to at least open your email, then your campaign is dead in the water.
So you need to pack a powerful punch that invokes curiousity to compel your target audience to find out more.
Check top magazine or newspaper article headlines to see what’s working best and alter these to fit your own needs.
2. Openning Line -
Draw readers in with a great opening. Look to top articles for ideas that reach out and grab your attention.
When you find some examples place them in a “swipe file” so you can rework them at a later time to grab your readers in a similar fashion.
3. Main Body -
Keep this focused on the main benefits that your product or service offers your reader. Present credible info - not hype. Include facts when possible to back up any claims.
Within your main message you need to sell your product with good, old-fashioned copywriting techniques.
A great method of doing this is to get your readers to take your desired action, such as asking them to click on a link to get additional information on your topic.
The secret is to balance the right blend of benefits of your product or service in your email copy. In order to do this, try some of these things…
- State your offer in a personal way. Since the focus is all about the customer write in the “You” form, not he or she.” And talk about them or things that they can relate to.
- Focus on customer benefits. People like to save money, join and be a part of something, learn more, earn more, etc.
- Offer multiple benefits in bullet form that target the needs of your readers. And remember to write them from customer’s point of view.
- Thoroughly describe the product. Give the customer all the information they need on the product or service in order to allow them to make a well educated decision.
- Create a call to action. TELL your reader what to do step-by-step. Click here, fill out the form, hit submit, go to this link, etc
- State your USP (unique selling position) to differentiate yourself from competition. For example, tell them why they should buy the product or service from you and not your competition.
Rewriting your message so that it focuses on marketing copy can help readers feel more comfortable - and it can have a significant impact on your results. Now there’s a win-win!
Now, let’s go increase our profits!
[/pay]
Implementing Systems for Business Success
June 20, 2008
Businesses need systems, and small business needs them even more to thrive and grow bigger and operate successfully. The people who started their own small business perhaps knows a lot, having conceived it.
They built a small business plan within their mind, nurtured it and brought it to its current form. But to take their business further he/she has the need to convey their vision to the others. This is the key role of the business plans or systems.
The small business naturally is centered around a small team, who have to know and work towards their goals both short term and long. Each member’s role should complement the others, and lead the business towards ultimate success.
No business owner should remain static, staying put in their enterprise for months, or even years. It is natural to want to grow, acquire more, develop and widen their life and the business. The small business owner has to put a formal system in place, which is expected to spell out the proper and preferred way(s) to run the business even - if he/she were to go away, on business trips or vacations or whatever.
The Business System: Well-developed systems can be compared with the CPU of our computer; the mouse, the screen, the printer and other peripherals, collectively or singly work well, only when properly wired through the CPU. Systems co-ordinate a whole lot of things, from small to large, such as employees, clients, finances, day-to-day production, targets for sales or production, logistics, billing and of course returns as profits.
There is no limit: Having one central office for example in the HQ of a large multinational corporation functions globally only due to well developed systems that caters to customers, production techniques, employee dress, franchises and meeting any contingencies apart from the primary activity. What one sees is a vibrant example of a well oiled mechanism, which works for the business owner/s whether present or absent on a 24/7 basis, all year round.
Specifics to small business: Well-developed systems can impart many benefits to the small business and can range from employee relations to customers to profits. Everyone from new employees to industry specialists get to know what each one has to do, where, when and how. At the same time, innovative talents and creativity can get noted and result in a win-win situation for both the persons and the business. Even minor issues can get detected and corrected early, which proves beneficial to the business.
Systems are key to continued success: Whether the owner or any key employee is present or not, a well designed system provides the surest way to continued success in small business more by creating effective business plans that meet or exceed the expectations of all involved. Systems pave the way for running businesses successfully and small businesses even better.
home business internet marketing make money marketing reportsProfits in Your Home Business
May 7, 2008
Home business profits is Real for some and sure as a Myth for others, which readily prompts one to ask the question, what then is the truth behind successful home businesses or online businesses.
Without batting an eyelid, the answer comes straight from most entrepreneurs (the successful ones) as “Business plans” or planning properly right from the start. The successful ones looked before they leapt, while the not-so-successful ones did the opposite, they leapt and then started to look.
In the modern internet age, venturing into successful home business is easy, and quitting with remorse even easier, - there is so much hype as to the path to financial freedom and wealth promotion.
But if one can sift through the mass of hints, self-help programs, literature, and promotional schemes, we can find the answers from the scores of success stories as well as failures.
Common myths but real: (1) To open a website and - watch the floodgates of wealth and luxury open. (2) Read through only the names of successful businesses, but not see through their toil and endurance.
What then can be done: The idea of using the medium of Internet for starting and running a successful business is good, but to sit and plan every critical move in the right direction is key, if you want to taste success and ensure a profitable home business. Use the proven strategy of compiling a practical and workable business plan, that covers some key steps as below:
First things first: Choose from millions of already well-researched topics from sites that specialize on content or practical schemes. Focus on sites which offer ideas and solutions for many styles of home business.
Any idea, product, or process has to be sold, and thus developing a solid marketing plan should occupy the next key place.
The last and firm stuff comes easy, once the first two are well planned, and going into doing the actuals as demanded by those sites, using proven marketing techniques can be surely successful and profitable.
Blend skills with efforts: The greatest asset that a successful entrepreneur possesses is his/her individual special skill which no one else has. Each person has something special and that has to be believed by him/her, first.
Next is the art of mixing or using those skills with efforts using standard tools and techniques such as products, software, full websites, ebooks and evolve a business plan to suit the business and its owner’s unique points.
Steer to Success: One has to begin with an unique idea, do the homework of selecting the supporting sources, evolve the business plan, and install the framework accordingly.
Last but least is the power of the individual brain and the energy that emanates from his/her motivation to make a success of the project. If one has followed most of the steps as explained above, there can be only one way - that is the path to profits and eventually to a successful home business.
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Article Copyright 2008 Central Net Enterprises, LLC and Michael Ambrosio. You may reprint as long as you leave this resource box in place.
Michael Ambrosio is an entreprenuer and online marketer. To read more marketing nuggets from Michael please visit http://www.mikeambrosio.com. Marketing For The Rest Of Us!
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Effective Strategies for Success in Home Business
April 23, 2008
The first move in any game is the toughest, and you have made that move - right? Starting a home-based business is probably the wisest of all moves, in this decade or at least this year. Now the field is open for you – and you have acquired the keys to unlimited freedom to innovate, to do what pleases you and at a time and pace that vibrates with your individual rhythm, which ultimately can lead to successful entrepreneurship and success in business. You only have to adopt some simple strategies, formulate an effective business plan and viola! you are well on the road to success in business.
Plan correctly: There is no denial that planning is foremost in any action/activity, but what really is the crux, is to have the right mix of plans, goals, and detailed sub-plans with the design of a quick feedback mechanism to revise whatever is needed. Planned properly, all actions will produce the desired results, and when it does not, there is already a sub-plan to correct/remedy the situation.
Set the environment: Small home based business naturally starts at the home. However, the best way is to separate and/or identify a place or room to build the right environment, right from day one. An environment where you can fully immerse yourself in your business and guard yourself from the inevitable interruptions you will experience while working from home. Here is where you will create the core of the reactor-your business energy nucleus, from where all your dreams, vision and ingredients interact to produce the results.
Realistic automation: This is the modern internet age, and one should take advantage of the conveniences provided by small and simple to operate automated gadgetry… there are a number of them. Printers, fax machines, copiers, and scanners are now available in four-in-one versions, and usable with computers and telephone lines. Small home-based businesses naturally have to be frugal on expenses and here is the opportunity to use this equipment which is relatively inexpensive but very versatile and useful.
Connectivity: Build up the contacts and develop the business circle using the power of the Internet with easy to implement, network marketing tools. Going to off-line events is one way to meet many like-minded internet savvy people all at once (bring plenty of business cards). Unless there are people who are made aware of you and your business, how can you sell/service and grow your business. Global wireless connectivity makes this possible, hence use to advantage.
Equip properly: Home business may be small, but still need the essentials of a business, like tools, materials, business cards, stationery, records, furniture and so on. Therefore one must use the optimum resources to make these available to the working environment. This will ensure that all actions can be taken to completion from the work spot itself to the maximum extent possible.
Be professional: One need not be a professional to act or work like one. Develop a professional image, with the right mix of dress, appearance, business phone, answering machines, bank accounts, marketing gadgetry and of course personal behaviour (polite and businesslike).
Well, using these simple steps and by practicing a commonsense approach, you are well on your way to a good start in a home based business, and based on a good business plan your motivated entrepreneurship can only lead to success in your business.
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Article Copyright 2008 Central Net Enterprises, LLC and Michael Ambrosio. You may reprint as long as you leave this resource box in place.
Michael Ambrosio is an entreprenuer and online marketer. To read more marketing nuggets from Michael please visit http://www.mikeambrosio.com. Marketing For The Rest Of Us!
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Blogging for Business – Some Helpful Tips
April 1, 2008
A lot of businesses are now conducted online. With an internet business, your service or products can reach different parts of the world especially if your website can attract much traffic. In order to establish one of the best online businesses, the usage of blogging for business is of utmost importance.
You can make use of blogs in order to promote your business today and in the years to come. This is not an easy task and so you will need all the help and some tips to keep you on the right track.
Here are some useful tips that you can incorporate in your internet business:
• Back links are valuable – to promote your business through the use of blogs, you have to give importance to back links. The blog post contents should be able to incorporate appropriate back links. By doing so, you can attract much traffic to your website in a more effective manner.
• You must learn to use the right keywords – all the contents of your blogs should have the right or appropriate keywords. Effective blogging can also place your internet business among the top searches in the results of search engines.
• If you plan to use blogs for your internet business, you must be able to make posts regularly. If you forget to make posts, your blogs will not be very effective for your internet business. Sporadic bloggers have no place on the net and so if you want your efforts to be rewarded, make sure that you post blogs frequently.
• Your blogging efforts will be rewarded if you post frequently and if the contents are interesting. Through effective blogging, you can establish the reputation of your online business and not only that, you can shout to the world your business expertise. If you want to gain a positive reputation, make sure that you post interesting blogs that are related to your business.
Those are some simple tips that you can use for blogging. Indeed, blogging can be very useful for online business but only if you can post effective blogs.
At present, many owners of online businesses are now making use of blogs to promote their products and services. If you want to become a blogger and at the same time a successful owner of a business, try to learn how to make effective blogs.
Some say that blogs are not that hard to compose. To some individuals, it may be their way to share their personal experiences and everyday life. But according to some expert bloggers, you also need to consider the interests of the readers and online researchers. Remember that once you start posting blogs in your business’ website, you have to post frequently (at least once or twice a week) so that your customers and readers will not forget you or your business.
So what are you waiting for? Learn to make blogs now and become an effective blogger. Your business will surely benefit from the blogs that you post. If you want to learn more about effective blogging for business, you can easily conduct researches online because you can find a wealth of information there.
Blogging for business is one of the most effective means of making your business a success. Start making blogs now and you can earn more profits in the future.
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Article Copyright 2008 Central Net Enterprises, LLC and Michael Ambrosio. You may reprint as long as you leave this resource box in place.
Michael Ambrosio is an entreprenuer and online marketer. To read more marketing nuggets from Michael please visit http://www.mikeambrosio.com. Marketing For The Rest Of Us!
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A Simple Formula That Works Like Crazy!
March 22, 2008
Here’s a simple system we personally use that you can easily create to get people to send you free subscribers and build your list for you.
And this works in whatever niche you want to target!
[pay]What we’re about to share with you is something you rarely see discussed. The reason is because if you knew about and applied the simple system your top competitors would not
have such a huge advantage over you in the marketplace.
You see right now you’re basically an unknown compared to your top competitors. You know it, they know it, and they know you know it.
What you may not know is why they are so well known while you continue to struggle even for the slightest bit of attention.
The answer is simple and it’s right in front of you.
There is one factor that determines how much profit you will or won’t make next month. And it also determines if you will ever join your top competitors in the eyes of your customers and subscribers. What is it?
An almost obscenely massive amount of exposure that gives you the appearance of “guru” status.
It’s all about perception!
You know who your top competitors are because it seems that no matter where you turn - there they are. What you’re about to learn is a simple yet highly effective strategy that can almost immediately elevate your status in the eyes of the people who matter to your business the most.
When you appear to dominate or have a strong hold on your chosen market, people pay attention to you. More importantly - they want to pay attention to you. That’s where massive exposure and email marketing come into play.
The simple formula:
Massive exposure + email marketing = Competitive advantage to the 10th degree!
The first thing you need to do is forget the myth that you need to create your own monster 200+ page ebook to get any sort of online recognition and exposure.
Many of your top online competitors actually want you to struggle with this silly myth while they continue to ensure their dominance over you in the marketplace with more effective methods.
The truth is that all you need is a simple 3-5 page report or a short ecourse and then allow others to give it away to create a viral marketing effect!
Sounds hard to believe, but it’s the truth.
Eventually you’ll want to create your own unique product, but it’s not necessary for the time being. All you need initially do is to create a short report by either writing it yourself or by outsourcing it to a ghostwriter.
For example, you could create an email course that promotes a specific affiliate product. Be sure to choose one that people are talking about right now or one that’s constantly popping up in your inbox.
Then setup a page with a subscription form that allows them to give away your ecourse with their affiliate links in them while you maintain complete control over the emails that are sent out.
This allows you to keep all the subscribers, while they receive all the commissions from the product promoted. It’s a win/win for all concerned so most people will be prepared to work with you.
This not only helps you to build your list (which is a key ingredient to your success), it also helps to brand yourself and elevate your status as an internet marketer.
If you repeat this for a number of products, it won’t take long to build your list and your reputation as a marketer will gain momentum very quickly.[/pay]
The Right Way to Use Bonuses to Boost Sales
March 19, 2008
Adding value to your product (or affiliate product) is an excellent strategy. But if you put a dodgey bonus together, or do this in the wrong way, you can devalue your offer so much that it becomes worthless. Simple as that.
So here’s a general rule of thumb for you.
If you’ve really thought about it, dug about and tried to find something to add in as a good worthwhile bonus to try and tip customers over the edge, and you honestly can’t find anything that fits the bill, go with nothing.
No bonuses are better than one that turns your potential customers away.
As obvious as that sounds, it seems to be occurring more and more often recently, which is strange because of the sheer number of people that claim to know what they’re talking about that are teaching people what to do with online business nowadays.
Using the example above I want to demonstrate something to you that seems to have become a strange epidemic that pretty much makes me and everyone else I know click right
off the website and go somewhere else…
…and that’s when people take too much time and put in a little too much effort into adding value to their products.
Have a look at the below example and think about how many times have you seen this recently?
——————-
“Get your hard hitting, intensive training course,
entitled ‘Improve Your Golf Swing’, consisting of two CD’s
packed with audio and video, showing you all the tricks,
tips and tactics in use today by some of the most
successful fisherman in the world!.
Order today and get this proven course worth over $2500
for a measly $300.
In fact, I’m so confident that it’s going to help you I’m
going to knock the price down further. You can get all this
expertise in one place for an amazing $49.95.
Order your copy now!”
——————-
See where I’m coming from?
Don’t get me wrong, there’s nothing wrong with giving special offers to encourage people to take action, or just to show people they’re getting a real good deal, but from $2500 down to $49.95?
That’s going over the top, and unfortunately this affects you and your product’s credibility.
Think about it? How would you feel if you walked into a store and saw a top of the range 62″ plasma screen knocked down from $12,000 to $200?
Your first reaction would either be ‘Yeah right, this a joke’, or even more likely ‘What’s the catch?’ or ‘What’s wrong with it?’.
The whole purpose of your sales lettes is to build credibility and to increase customer confidence in your product. You do this by identifying and addressing the problems and questions people might have in your niche, while at the same time creating a need for your product.
Do you see how adding too much value, too soon, or going really over the top can be detrimental? Where you see it as giving the customers a bargain, they’re seeing it as another question in their minds.
Hey don’t get me wrong. Discounts are good, but in this type of circumstance it’s going to kill your sales. Don’t make the same mistake.
Now it’s also important to remember to add value using bonuses in a way which makes your bonuses seem like real products themselves, but never ever lose sight of the main purpose of your website.
Don’t throw people off in different directions and have them read ten sales letters for different products. It just doesn’t work like that. Again while you may think you’re adding value, all you’re doing is distracting and confusing your visitors.
When people say sell your bonuses like a real product, they mean a few hard hitting paragraphs about how this compliments the main product and you’re getting a heck of a
good deal, or you can’t get it anywhere else, or where it’s been proven etc.
Don’t go over the top, or you’ll begin losing your potential customers.
Now if you’re lost as to what the heck you could possibly give as a bonus to add value to your product, or don’t have anything to hand, don’t worry.
Your bonus doesn’t have to be tangible. It doesn’t have to be an ebook, it doesn’t have to be a piece of software. Open your mind a little and think about other things you could offer to people along with your product.
Are you respected in your field of expertise? How about a free one hour, no strings phone or video consultation, or even a follow-up consultation to see how they’ve done with the product you’ve just sold them?
This isn’t such a hard thing to implement if you have the knowledge. Just be careful not to try to give 100 people a free two hour consultation every week.
It doesn’t matter what you’re selling, you can use this method somewhere, whether it’s an hour free technical support, or a free 30 minute confidence builder to compliment your main product. It’s totally up to you.
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Would you like to put this article on your site? Be sure to leave this resource box in tact.
Michael Ambrosio is a successful internet marketer and product creation expert. You can learn to create your own products quickly and easily… go to: http://www.easyproductprofits.com. Follow from concept to profit as he creates and markets a simple piece of software and earns five figures in sales in two weeks time.
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Succeeding With Your On Line Business
March 10, 2008
The following was “borrowed” from Eric Louviere from Job Crusher. Eric has seen his own on line success come much faster than he had anticipated. What he writes below is something everyone who is serious about their own success should read, print, hang on their wall and study. So enjoy…
===========================
1. You need some kind of leverage. I believe in business, leverage is important. I’m not talking about having the upper hand, I’m talking about having some kind of leverage. Here are some examples of what I am talking about:
— Ability to deliver tons of targeted traffic (a big list, a branded name, PPC or advertising expertise, etc)
— Copywriting skills and talent. One of the most desired skills marketers need and look for in partnering, etc.
— Contacts. If you know the “big players” in your niche, you have leverage. You may think this is unfortunate, but it’s true.
— A glowing personality. Yes, sounds funny, but is true. Those who stand out, are ambitious, persistent and show burning desire are attractive to work with because they are likable.
Leverage is important in this IM niche, that’s for sure.
2. You must change this hobby into a burning passionate business of yours. If it’s spare time, it’s not going to work. I worked after work, before work and on weekends (and at work too)…
3. You must become a great student of this business. Learn as much as you can. Be a great student and watch other top marketers and look for what they do and how they do it. Dont look at it as predominantly a customer — look at what they sell and see what you can learn from it. Read between the lines, what are they doing??
4. Provide much more value than what the price tag is asking for. If you want to sell something for $47 to the public, make that offer worth $200, or even $2,000 — if you want a winner!
5. Watch who you associate with. Dont associate with poor people. Broke people are fine. lol Broke is a temporary economic condition. Poor can be a state of mind, and you are not going to change that.
Now, that sounds harsh, but here’s a bit more… Negative people or people who bring you down, are not the people you want to spend a great deal of time with. They will smash your confidence, action taking ability and have you second guessing everything you ever think about doing.
In this business, action wins… Be around people who build you up, not rip you down.
6. Build and work on growing your self confidence. The more confident you are, the more action you will take. The more action you take, the more results you’ll get (good or bad). The more results you get, the more you’ll be able to determine what works and what does not work.
For someone with a low self confidence, they might quit if they fail once. Someone with a high self confidence will move on past failure without blinking their eyes
7. Know your market very-very well. In this market, pay attention to just about everything someone says. If someone says something that bothers them, pay attention to what that is. If someone likes something, pay attention to what that is and so on.
By doing this, you’ll quickly find unlimited golden opportunities to sell stuff.
8. Study copywriting. Too many marketers, especially newbies, ignore copywriting. And, that’s too bad. Because, that’s where it is.
You see, anyone can drive traffic to a web page… but not everyone can produce compelling copy. Plus: copywriting has so many insights on so many levels it’s not even possible for me to list them here.
Basically, by studying copywriting, you’ll devleop a nose for what sells, what could sell, and what does not sell — or what would probably not sell well.
You get a nose for that stuff. Do yourself a huge favor and commit to learning copywriting for years to come.
9. Cover your weaknesses and focus on your strengths. I suck at technical stuff, organizing stuff and one or two other things. lol
I get that stuff covered for me, so I can focus on what I do best. That makes things much more enjoyable, plus, helps get things done faster.
After all, we tend to refrain or ignore doing the things we suck at and gravitate towards the things we are good at.
10. Build Relationships!
Nothing will get you to a huge income faster than “relationships”. Get outside yourself, and get to know other marketers. Go to seminars, workshops, events, webinars, coaching sessions, masterminds, chats, etc.
Get on Instant Messaging platforms and strike up conversations. Call people up on the phone if you can and chat. Find other marketers in your region, and meet up.
Bonus number 11. Work on your business at least 5 to 6 days per week… at least an hour or more each day. You cannot build momentum if you take long breaks away from your business. Do something every day if you can. And, that means productive time stuff — research, studying, writing, creating, innovating, etc. (not distracting things)
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