Comments on: The Reasons For A List http://www.mikeambrosio.com/the-reasons-for-a-list Internet Marketing for the Rest of Us Wed, 09 Dec 2009 06:13:50 -0500 http://wordpress.org/?v=2.8.5 hourly 1 By: Doug Champigny http://www.mikeambrosio.com/the-reasons-for-a-list/comment-page-1#comment-303 Doug Champigny Wed, 09 Dec 2009 06:13:50 +0000 http://www.mikeambrosio.com/?p=265#comment-303 Great decision you've made there, Mike - it'll help you stay in business and make a lot more, plus you'll be doing your lists a favor whether they realize it at first or not. Online marketing is just the next evolution of direct mail advertising, and have you ever received a mailer that didn't include a pitch, or where the pitch was overshadowed with other information? Yet why does it work so well? The answer is right there in your blog post - you send them the pitch and put the content on your blog. Your readers are too busy most days to read a lot of content when trying to check their mail, so do them a favor and get right to the heart of why you're contacting them. Show them the link and why it's timely as quickly as they can - don't abuse their time. When they have time to relax and read, or are looking for specific info, they'll navigate to your blog for it. Because of my days at the ad agencies before coming online, I've followed this formula from the beginning, sending out 364 days a year with at least one pitch in each e-mail. I DO have more churn on my list, as new people evaluate our style and stick or leave, but am confident that the tens of thousands at the 'core' of our online family are doing very well by it, and providing us with a great income to say thanks. :-) To your every continued success... DC. Great decision you’ve made there, Mike – it’ll help you stay in business and make a lot more, plus you’ll be doing your lists a favor whether they realize it at first or not. Online marketing is just the next evolution of direct mail advertising, and have you ever received a mailer that didn’t include a pitch, or where the pitch was overshadowed with other information? Yet why does it work so well?

The answer is right there in your blog post – you send them the pitch and put the content on your blog. Your readers are too busy most days to read a lot of content when trying to check their mail, so do them a favor and get right to the heart of why you’re contacting them. Show them the link and why it’s timely as quickly as they can – don’t abuse their time. When they have time to relax and read, or are looking for specific info, they’ll navigate to your blog for it.

Because of my days at the ad agencies before coming online, I’ve followed this formula from the beginning, sending out 364 days a year with at least one pitch in each e-mail. I DO have more churn on my list, as new people evaluate our style and stick or leave, but am confident that the tens of thousands at the ‘core’ of our online family are doing very well by it, and providing us with a great income to say thanks. :-)

To your every continued success…

DC.

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