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The Right Way to Deal With Your Customers

July 28, 2008

If you sell products - on or off the internet - then you realize the importance of customers. You should also understand the value of exceptional customer service.

There’s an old saying: It’s much harder to get a customer than it is to keep a customer. It’s true. They just want to be treated properly.

Hey, you’re a customer of some business, right? How do YOU expect to be treated?

Recently a valued customer contacted me to let me know how frustrated he was. It seems that a digital product he purchased from me hadn’t been delivered as promised.

This is a valid concern. When I order a product I want it right then and there, and so do you, so the customer was 100% correct.

So here are some things you should have in mind when dealing with angry or frustrated customers:

1) Explain what is it that went wrong.

Yes, even if it was a “mistake” on your part. People want to do business with real people. People make mistakes, so don’t be afraid to admit a mistake. This is powerful.

2) State again that you do value your customer.

No customers, no money, no profits… it’s that simple. Customers are the cornerstone of any succesful business. Cherish them and value them.

3) Show them that you value them. Give them a gift.

Don’t let any situation get you with your back to the wall. Take charge. Take iniciative. “Yes Mr/Mrs customer you are correct. I stuffed up, but I value you and here’s proof… here’s a gift.”

4) Let them know what is going on.

If the problem needs several hours to be solved, let your customers know. People love getting behind the scenes. A simple “I’m working on it and everything will be back to normal soon” is enough.

5) Show empathy.

Many people have a hard time in their lives. (Job, family, health and so on), so take this into account and never, never, never, *ever* snap at your customers.

Don’t be a boogie man or a tough guy. Leave that for your competitors. Be like a caring and understanding person instead. You catch more fly’s with honey than with vinegar.

customer service home business internet marketing make money marketing

Written by Mike · Filed Under Articles 

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July 27, 2008

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    Written by Mike · Filed Under Premium Content 

    This One Hits Home

    July 14, 2008

    When I was 9 back in 1973, my parents went out with our neighbors to some function. My brother, two sisters and I were being looked after by our neighbors 14 year old daughter.

    We were having a great night - T.V. until late, popcorn and drinks, games…typical stuff.

    About 1 A.M., I recall the babysitter waking up my brother and I, telling us we had to leave because the
    upstairs apartment was on fire (we lived in a 2-family house at the time).

    We all filed out the back door and down the driveway. I remember looking up and seeing flames shooting out two of the windows, like a fire breathing dragon.

    I remember the fire department was not there yet, but the police were. They ushered us over to the neighbors house to wait for our parents.

    To this day, some 35 years later, the smell of smoke still takes me back to that night. Thankfully, we were all fine (and in fact, the baby sitter was even featured in our local newspaper and received a plaque!).

    So when I read about a family that just lost everything to a fire (thankfully, they are all fine), I knew I had
    to do what I could to help.

    TheRealFiresale

    The family who was affected is fellow marketer Lisa Prestons sister and family. And they could sure use
    our help.

    They lost everything except the clothes on their backs and have to start over.

    Imagine being a mother and realizing you almost lost your children.

    Imagine being a teenager and realizing maybe for the first time in your life just how precious life is.

    For the record, this is NOT a charity. Instead, Lisa Preston put together a huge package. It’s bursting with resources to make you money fast.

    Here is what you’ll be getting…

    * Exclusive, Unique Products Available Nowhere Else!

    * More Than 50 Products - Including Software - with Master Resale Rights And Private Label Rights!

    * Sales Pages And Graphics To Make Money Right Away Selling These Hot Items Individually!

    * EXCLUSIVE Mastermind Call With Several Top Marketers, Discussing Their Best Strategies And Techniques!

    * And so much more…

    This is a perfect opportunity to get your hands on a bunch of terrific products while helping out a family in need at the same time.

    Let’s rally and help a family get back on their feet.

    TheRealFiresale

     



    Click here to learn more about Real Firesale

      Written by Mike · Filed Under Mikes Musings 

      How to Generate Greater Profits From Your Emails!

      July 8, 2008

      When you send an email to your list you’re basically trying to sell yourself or the benefits of your product
      or service.

      So you need to convey this in a manner that is unintrusive to your readers so you can achieve your desired results.

      [pay]There is no more effective way of doing this than combining a proven structure with effective copywriting
      methods.

      Copywriting is the art of using compelling content that highlights a service or product as an attractive, desirable and useful item that the reader simply must have.

      In other words, turning a product from a “should have” to a “Just Gotta Have!”.

      But before you begin to write your content, you first need to structure it correctly:

      1. Subject Line -

      Your subject line will make or break your campaign. If you can’t get your reader to at least open your email, then your campaign is dead in the water.

      So you need to pack a powerful punch that invokes curiousity to compel your target audience to find out more.

      Check top magazine or newspaper article headlines to see what’s working best and alter these to fit your own needs.

      2. Openning Line -

      Draw readers in with a great opening. Look to top articles for ideas that reach out and grab your attention.

      When you find some examples place them in a “swipe file” so you can rework them at a later time to grab your readers in a similar fashion.

      3. Main Body -

      Keep this focused on the main benefits that your product or service offers your reader. Present credible info - not hype. Include facts when possible to back up any claims.

      Within your main message you need to sell your product with good, old-fashioned copywriting techniques.

      A great method of doing this is to get your readers to take your desired action, such as asking them to click on a link to get additional information on your topic.

      The secret is to balance the right blend of benefits of your product or service in your email copy. In order to do this, try some of these things…

      - State your offer in a personal way. Since the focus is all about the customer write in the “You” form, not he or she.” And talk about them or things that they can relate to.

      - Focus on customer benefits. People like to save money, join and be a part of something, learn more, earn more, etc.

      - Offer multiple benefits in bullet form that target the needs of your readers. And remember to write them from customer’s point of view.

      - Thoroughly describe the product. Give the customer all the information they need on the product or service in order to allow them to make a well educated decision.

      - Create a call to action. TELL your reader what to do step-by-step. Click here, fill out the form, hit submit, go to this link, etc

      - State your USP (unique selling position) to differentiate  yourself from competition. For example, tell them why they should buy the product or service from you and not your competition.

      Rewriting your message so that it focuses on marketing copy can help readers feel more comfortable - and it can have a significant impact on your results. Now there’s a win-win!

      Now, let’s go increase our profits!

       [/pay]

        Written by Mike · Filed Under Articles 

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